Campaign credit · Womenswear · Manchester · est. 1988
Kurt Muller
Campaign model and campaign content, a working commercial relationship with a Manchester heritage fashion house, established 1988.
Proof the model holds: brand campaign work delivered end-to-end, on-set modelling, finished ad cuts and the stills set below, for a live commercial label. The same creator and house run Meta ad campaigns and social content for loveyourscollection.com, the content quality is verifiable on a live store.
The lead cuts
3.0× ROAS first Meta ad campaign · October · from Ads Manager
The hand-edited lead cuts from Kurt Muller's first Meta ad campaign, the creative that returned 3.0× on ad spend. Modelled, shot and cut for the feed.
Behind the scenes, the same studio session the cuts and stills were drawn from: seamless, brand styling, on-set direction. Shot in London.
The campaign
The brief
Kurt Muller is a Manchester heritage fashion house, established in 1988, with UK-wide and international distribution, that needed campaign imagery and finished social cuts for a new season. It's the kind of work a brand would normally split between a model, a photographer, an editor and a content team. They wanted one face who could carry the collection on camera, and one source who could turn the same shoot into ad-ready short-form content.
On set
Lala modelled the season across three looks, a teal floral midi dress, a deep-red tailored blazer and a black gold-button jacket, shot on seamless in a London studio, styled and lit by the brand's team. Beyond the stills, she carried the on-camera performance the finished campaign cuts were built from: hitting marks, holding the brand's tone, and giving the edit clean, expressive takes to work from. The set was delivered as captioned, fulfilment-ready campaign cuts alongside the studio stills.
Why it matters
A campaign credit with a live commercial label is the proof a creator holds at a professional register, not only to the lens, but to a brand's direction, a stylist's rail and an editor's timeline. The same partnership runs Meta ad campaigns and ongoing content for loveyourscollection.com, where the numbers are verifiable on a live store. And because Lala works in English and Arabic from the same shoot, a womenswear campaign can reach UK mainstream and Arab / MENA diaspora audiences in a single booking, a register most creators here can't offer.
Campaign stills
Studio campaign for Kurt Muller's womenswear line, shot on seamless in London, styled and lit by the brand's team.