Journal · notes from the house
The Journal.
What we know about making UGC that converts — rates, briefs, rights and craft. Written by the house, from work that actually shipped.
Rates · 2026
How much does UGC cost in the UK?
Real rate bands, what's included, and the hidden line item most brands miss — usage rights.
ProcessHow to brief a UGC creator
The ten-minute brief that gets better ads — what to include, and what to deliberately leave out.
RightsUGC usage rights, explained for UK brands
Who owns what, what a 30-day window means, and the clauses that protect both sides.
StrategyUGC vs influencer marketing
Influencers rent you their audience. UGC creators make you ads. When to buy which.
Craft · Modest fashionModest fashion & beauty UGC, done properly
Reaching the UK's Muslim consumers with cultural fluency — in English and Arabic, from one shoot.