The headline number · live insights
96.8%
of her audience are women
That is not a quirk of one viral post — it is the shape of the whole channel. For beauty, jewellery, fashion and wellness brands, this is the most expensive audience on Meta, already assembled and already listening. And the centre of it sits exactly where buying power lives: 50.4% aged 25–34, nine in ten between 18 and 44, and more than half in the United Kingdom.